Television Channels not to purchase ‘A’ Grade Films!

On Saturday, October 27th, 2012

mahi gill

Mahi Gill in ‘Dev D’.

Of late, four major television channels Sony, Zee, Colors and Star Gold have decided not to purchase ‘A’ rated films any more and that’s of course a major stroke to all the B-town filmmakers, we think. Shocking the producers more, the channels have made it clear that they would not purchase the films, even though the filmmakers erase the objectionable portions and hand them over the modified versions. Then, the filmmakers will undoubtedly think twice henceforth about the content of their movie, before making one. Don’t you think so?

And there is a cause why the channels have taken such a decision. In fact, revenue from advertisements falls short when the satellite channels telecast ‘A’ grade films and they even don’t get their investment back . And reason for this is crystal clear, as the movies are to be broadcast after 11 pm. So, the broadcasters have made it evident that if they purchase a film much before hitting it the theatres and after the film gets rated ‘A’, just a week or two before its release, then also the contract will simply be terminated.

“We have decided we will not buy an A’ film. We hardly bought any films in the past that were unfit for family viewing. Zee TV is a family channel and it has decided to remain so always. Besides, why indulge in investment where neither the returns nor the viewership is according to expectations,” said Jayantilal Gada, CMD of PEN India, the acquisition agency for Zee TV confirming the issue.

And the whole Bollywood fraternity got shocked when Sony Entertainment Television, a leading broadcaster of notorious contents declared not to purchase the ‘A’ grade films and that led B-town ace director Mahesh Bhatt confirm the issue saying, “A very highly placed representative of Sony told me they had taken a decision they would not buy films that get an A certificate from the Censor Board. She said even those films that are modified to a U/A rating for TV viewing will not qualify.”

Some sort of equal decision has also been taken by the other two leading Television broadcasters Colors and Star Gold. Then we can’t get from where exactly the Bollywood filmmakers are going deduce their gain! So, it’s to be seen now, how they react to this decision of the broadcasters!

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